Built by Someone Who's Been on Both Sides of the Table

I'm Tomislav, and I've been working in SEO for 15+ years as an SEO lead and fractional SEO director. I've owned strategy, execution, and the real-world parts of SEO that never show up in blog posts. I've also hired SEOs for my teams, so I know what gets someone shortlisted, what gets ignored, and what interview answers signal "this person can run SEO" versus "this person read about SEO."

I've sat on both sides of the interview table. I've written take-home assignments, evaluated candidates, and seen firsthand what separates the people who get offers from the ones who don't.

The gap usually isn't knowledge. It's preparation. Most SEOs know their craft, but they haven't practiced talking about it in a structured, confident way. They haven't had someone review their audit with a critical eye, or help them frame their experience so it actually resonates with a hiring manager.

Why SEO Career Lab Exists

I started SEO Career Lab because I kept seeing talented SEOs lose out on roles they were qualified for - not because they lacked skills, but because they weren't prepared for the process.

There's no shortage of SEO courses. But there's almost nothing out there that helps you with the specific, practical challenge of getting hired as an SEO. That's what this is for.

How I Teach

I'm direct. I don't give vague encouragement - I give you specific, actionable feedback. Sessions are structured around what you need, whether that's mock interviews, assignment reviews, or career positioning.

Expect honest assessments, practical frameworks, and clear next steps. I'll challenge your thinking where it's weak and reinforce it where it's strong.

What to Expect

Working with me is like having a coach in your corner. I'll help you see your experience clearly, articulate your value, and show up to every interview knowing you've done the work. No hand-holding - but no hand-waving either.